Creating New Nonprofit Branding Resources On Your Own

So you’ve got a logo for your nonprofit, and you’ve even got some standard colors and fonts. What if you need something new that matches with your overall branding? Here are some insights to using your logo, standard font, and color palette to create dozens of visual options that reinforce your nonprofit brand, without having to hire a designer.

Photo editors

Changing things up requires a photo editing application. You may already have a pre-installed photo editor as part of your normal software on your computer. If not, you can look into buying something like Photoshop ( see the appendix for how to get it for cheap ) or you can use the free online editor listed below.

Logo options

When at all possible, use the full version of your logo for consistency. There are, however, situations where the full logo may not fit well, or you want to match with the brand of a partner organization. Consider using just the logo mark in a different size, changing the position of text in the logo, or changing the color all together. Using a photo editor, you can copy parts of the logo and move them around, or copy just the logo mark. Experiment to come up with a few logo versions so that you have more options ready when you need them.

Size matters

Different media need different image sizes for everything to look their best. This means adjusting the dpi, or dots per inch, for different situations. The rule of thumb is that online graphics should be sized at 72dpi, and graphics that will appear in print should be sized at 300dpi.

Font options

A standard font still has a lot of options to consider. Beyond the basic bold and italics many fonts have different weights, where the thickness of the lines can vary. Experiment with the look of a bold, heavier weight variation as a header and a thinner variation as text in the body. Or maybe do it backwards? You can even change the space between characters, or the width of an individual character, in some programs. Remember that there are tons of online design blogs where you can find inspiration for using different fonts weights, probably even for the specific font you’re working with.

Color options

Beyond augmenting your existing color palette using a color scheme designer discussed earlier, you can change the colors of parts of your logo using a color replacement or color overlay tool. With these methods can create a version of your logo in every color of your color palette for more variety while still reinforcing your standard branding elements.

Resources

pixlr.com – A free online photo editor that can help you resize, reposition, and recolor. Also has a medicine dropper