Creating New Nonprofit Branding Resources On Your Own

So you’ve got a logo for your nonprofit, and you’ve even got some standard colors and fonts. What if you need something new that matches with your overall branding? Here are some insights to using your logo, standard font, and color palette to create dozens of visual options that reinforce … Read More

Where do logos come from?

Every organization needs a logo, and unless you’ve got some fancy background in graphic design, you’ll probably need to pay a designer to make one for your nonprofit. But it’s worth it – because you’ll be using your logo a lot ( and we’re here to help make sure you … Read More

Last Minute, Crash Course #GivingTuesday Guide

So you forgot to plan something for #GivingTuesday, and now it’s next week! Well we’ve got you covered – with a crash course on setting up a winning last-minute #GivingTuesday fundraiser that will look like you’ve been planning it all year. So excuse yourself from the Thanksgiving table early, we’ve … Read More

Smart Nonprofit Branding with a Color Palette

Think of the red in Coca Cola, or the orange in Home Depot, or the blue in Facebook. These colors represent the brand of those organizations as much as the logos and names themselves. Choosing, and more importantly using, a standard set of colors helps reinforce the brand your nonprofit … Read More

How Fonts Reinforce Your Nonprofit Brand

A picture is worth a thousand words, but you’ll still use words a lot. And how those words look is a key piece of your visual identity. Fonts are a fun thing to research ( nerd alert ) and there are a ton of blogs where designers talk about their … Read More

Using a Style Guide for your Nonprofit Brand

A style guide is a reference tool that shows the key components of your visual identity in one, easily accessible document so you always have the specifics. It’s something that you’ll have open when working on any collateral document so you can add in your fonts and colors as needed. … Read More

Finding Inspiration For Your Nonprofit Branding

Before you make any decisions about your visual branding, first you need to do some research. Research can help give you a general idea of what you’re looking for and provide a starting point for working with designers or picking out online graphic materials for your nonprofit. Your two major … Read More

The Essential Pillars of Nonprofit Branding – Consistency & Repetition

Branding is how you communicate with the outside world about who you are as a nonprofit organization and why your work matters. It represents all of your visual and mission identity and is a crucial part of building trust with your organization and sharing your values. It’s also a bunch … Read More